Branded Video Content Production
Branded content production is the integration of the brand or product message to videos in a way that does not disrupt the content’s authenticity. This integration leads to the creation of advertisement with more authentic content. Nowadays, people’s habit of avoiding advertisements led to the rising popularity of ad blockers. This method of blocking and avoiding ads has started to become a serious problem for brands.
Compared to conventional ads, branded content is catchier; it also allows the advertising a product or service without disturbing the consumers and interrupting their routines. Used correctly, branded content cannot be distinguished from non-commercial content. Since it is directly conveyed to the target audience with informative, ad-free content; the consumer shares and views the branded content more.